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Our Luxury Property Marketing Services

The new rules of luxury living are dictating how we address the expectations of this demographic. 

Historically, wealth was considered a birthright as in the post Great Depression era of Carnegie, Post, and Phipps.
The Laffey Real Estate Luxury Division creates dynamic multi-channel marketing campaigns designed to target the unique demographics of specific buyer pools including historic, waterfront, and luxury. This strategy encompasses both traditional, long-established advertising mediums as well as the latest web-based contemporary trends.

We incorporate a wide range of resources and tools to market and sell your luxury property.

Today’s affluent consumers are predominantly self-made. Their perspective on luxury is quite different, as much of their amassed wealth is a result of hard work rather than inheritance. In that respect, this new affluent consumers have entirely different expectations than those of the  traditional, civic and baby boomer generations.

Luxury Property Marketing Requires a Different Perspective

Whether marketed as new construction or sub-divisible land, these property types are attractive to buyers and investors due to a myriad of reasons.  Showcasing the most engaging qualities of a luxury property is accomplished by outstanding photography.

View Our Collection of Legacy Luxury Sales:

Gold Coast Collection   New Construction   Waterfront  |  Legacy

As we have demonstrated many times over, the scope of the marketing strategy is designed to achieve optimal success. Laffey Real Estate’s Luxury Division has the infrastructure to guarantee the best possible results and remain completely committed to forging a mutually beneficial strategic partnership, one that we will all be equally proud to be associated. With unmatched resources, experience and skill, Laffey Real Estate Luxury Division will put forth an innovative, aggressive campaign that will clearly distinguish your luxury property above all others.

Find out more about how we utilize social media, property websites, email marketing, and broker tours to maximize exposure to your luxury property.



Global Networks
Reaching the consumer through global real estate network partnerships, Luxury Real Estate Who’s Who©, Leading Real Estate Companies of the World© and Luxury Portfolio©, the firm continues to provide exposure to consumers locally and internationally. With these global affiliations, Laffey Real Estate remains at the forefront of technology, agent knowledge and home marketing expertise. 
Leading Real Estate Companies of the World®  is the home of the world's market-leading independent residential brokerages in over 65 countries, with 565 firms and 130,000 sales associates producing over 1.1 million transactions valued at $368 billion annually.

Today, we lead the industry in reputation and a long list of metrics related to sales, market coverage, and more. LeadingRE's mantra is Making the Best Brokerages Better, by providing these leading local brands with world-class business resources and national and global connections. Luxury Portfolio International's is part of an exclusive global network that Represents the best in luxury real estate in 55+ countries worldwide. With the largest worldwide collection of  independent brokers, receives millions of annual online visits from luxury consumers looking for primary, secondary and investments in residential real estate. At any given time, there is over $54 Billion worth of global luxury properties on the market. 

Luxury Real Estate Who’s Who - A worldwide collection of top brokers representing the finest luxury properties across the globe, Who’s Who in Luxury Real Estate has been leading the real estate industry since 1986. This hand-selected group of more than 130,000 professionals with properties in more than 70 countries collectively sells over $300 billion of real estate annually, making it the most elite and comprehensive luxury real estate network in the world.Who’s Who in Luxury Real Estate’s global network is showcased on, which remains the #1 portal for luxury properties on the web and has more $1,000,000+ content than any near-peer. The company has been recognized as a leader in the industry by Forbes, The Webby Awards, Web Marketing Association, Maggie Awards, ADDY Awards, the Inc. 5000 List, and more.


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Market Watch 
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CMA (Comprehensive Market Analysis)
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