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Team Laffey Real Estate

About Laffey Real Estate

Laffey Real Estate is one of the largest privately held independent family-owned residential real estate firms on Long Island with a network of over 575 agents in 11 offices throughout Nassau, Western Suffolk and Queens Counties. Our global partnership with Leading Real Estate Companies of the World®  and Luxury Portfolio®  extends their reach to more than 70 countries worldwide. 

The firm is a full-service provider offering expertise in sales, rentals, relocation, mortgage, new development marketing, mortgage and title insurance to the Long Island marketplace. Their pioneering sales management platforms, worldwide brand identity and industry-leading training curriculum embody best in class standards throughout the industry. Consumers trust in Laffey Real Estate name to represent their home buying and selling interests locally and globally. 

Co- Owners Philip C. Laffey and Mark T. Laffey have over six decades of combined experience.  Both were sales people, working up to managing offices, bringing on new affiliates, income-producing real estate divisions and business partnerships.  Their styles are complementary, managing the front and back of the house, top producer recruiting and agent retention, as well as tech advances, systems implementations and core broker acquisitions.  All elements of a robust hands-on management style that breeds continued success. 

 


The Laffey Real Estate Story

We live, work and play in a unique and diverse market known as Long Island. Geographically and demographically, we are a blend of cultures, ethnicity, and lifestyles. From the skyscrapers of Manhattan to the shorelines of Montauk, our geographic footprint is at the heart of the region.

We serve all consumers including Civics, Baby Boomers, Gen X, Gen Y and the Millennial consumer. buyers and sellers of residential properties. Many have journeyed from far corners of the world, some have relocated from the coasts and still others have never left the towns where they grew up.

Yet, when making home buying and selling decisions, we are all joyfully a part of the same exciting journey of home ownership. Our geography reflects the individuality of the villages that enjoy storied pasts and the younger city with less of a history and more of a future. Each area has its own extraordinary niche and, with that, characteristics that showcase the definitive appeal of living on Long Island and Queens.

What is most exciting is the way each town and village has its own narrative. Styles reflected in the curb appeal, acreage, and pride of ownership from the Long Island Sound to the Atlantic Ocean. We can enjoy distinctive modern designs echoed in the westernmost high rises perched on the waterfront in Long Island City and classic Tudors of Great Neck to the sprawl of Huntington Bay’s Colonials and Westbury’s cape style homes. A place for everyone!

Consistently ranked by the two of the industry’s leading consulting and research firms, REALTrends and T3 Sixty, Laffey Real Estate has an exceptional record of success proudly recognized in the largest independent brokers, total sales volume, largest brokers nationwide and network partner Leading RE affiliates. 


Our Brand

The brand is a reflection of business growth, style and vision.  It is an evolution not only in name and image but more important in the way we view our universe.  The principal partners, Philip C. Laffey and Mark T. Laffey, required the elements of their corporate identity reflect a modern yet sophisticated style; one that would evoke a sense of teamwork and fellowship. 

It all started with the family origins deeply rooted in Irish tradition.  After countless permutations the partners found a perfect and iconic brand that focuses on the basic tenets of legacy, sophistication, teamwork and distinctiveness. 

Laffey Real Estate remains in the forefront of the industry, providing expansive training and educational programs to their realtor family.  As a full service brokerage in a tech-driven world, the advanced marketing, experienced realtors, premium brand identity and industry-leading tools embody best in class standards representative of the modern broker.

Consumers trust in the Laffey Real Estate name to provide tools and resources that help navigate the process of buying and selling residential real estate in any economic environment.  Cutting edge web-based and mobile technologies complement the advertising channels to market homes in all price points from first-time home buyer and upwardly mobile to ultra affluent property purchases and the downsizer/empty nester markets.

 

What do the colors represent?

Statistics show that 85% of people identify with a color as a reason to buy a product. 73% say that color improves brand recognition. We created a color palette that identifies with our mission, vision and values:  People, Community, and Technology.   

 

The Laffey Real Estate brand is a reflection of value, stability and simplicity. While paying homage to the firm’s founding partners’ heritage. 

The foundation is a modern interpretation of the Celtic knot. We acknowledge the interconnectiveness which symbolizes the balance of work, play, business and pleasure.

 

Orange Custom image 1"Burnt Sienna," to be exact, is a color of adventure that inspires and conveys enthusiasm. It is optimistic and sociable and suggests affordability. 

It fosters excitement, enthusiasm and warmth.  In marketing, the color is used to symbolize a friendly, cheerful and confident brand. 

Grey/Silver 
The blend is reminiscent of modern sophistication. It is calming yet uplifting.  But, with a degree of conservative style.


 

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