New Developments Marketing and Sales Services

Engaging the services of the Laffey Real Estate development team is a cost effective method to acquire the knowledge and skills necessary to develop real estate without the need to hire new staff or re-direct existing resources. Every development project we've partnered with has had unique requirements, objectives, challenges, and opportunities. Whether new single family, condo, new construction or condo conversions, developments are attractive to a wide array of buyers for a variety of reasons including financial, cultural, environmental, technological and aesthetics.

We Specialize in Rentals, 55+ Communities, Condos/Co-ops, Townhomes, Single Family Developments

Our team works directly with organizations and companies to assist in the development and sales of residential and mixed use real estate projects. The primary role of the development consultant is to assist in the formation of the entire real estate development process—from initial concept to the start of operations for the finished project culminating with the sale of the land or the awarding of the listing agreements to sell or rent the lots/units/homes.

Laffey Real Estate Offers Trusted Real Estate Sales and Development Expertise

Developers and the Laffey Real Estate Development Sales Team work together to coordinate tasks either independently or in conjunction with the owner’s development team. These tasks normally include:

• Oversee the preparation of development program and concept plans.
• Undertake market/need/demand analysis.
• Identify, evaluate and assist with negotiating property acquisition.
• Assist with project design (particularly from market and budget perspectives).
• Advise on design and content of marketing materials.
• Coordinate marketing/application/pre-leasing/pre-sales process.
• Listing/negotiating the land for sale should developer decide not to proceed.
• Provide market analysis including competitor product, amenities, sales office staffing.
• Prepare listing agreement in accordance with approved prospectus to bring lots, units, homes to market.
• Provide ongoing market comparisons, agent-on-site staffing, visitor, contract, closing reporting.

The Project Development Marketing Division unifies all of these components and creates dynamic INLINE marketing campaigns designed to target the unique demographics of specific buyer pools.