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June
28

Lush Lawn - Sell a Home - Laffey Real Estate

A lush lawn can be a real booster when it comes to your home's selling price, as our real estate agents will tell you. That's good news, but attaining a beautiful lawn requires some work and commitment. Here are some tips that will guide you toward creating the lawn of your dreams.

  1. Improve the soil
    Lawns need good soil to look healthy. Be sure that your soil's pH (the measure of the acidity or basicity of the soil) is right for the kind of grass you want to grow. Soil test kits can yield the pH, and you can use amendments to fix it. You may need to till the soil if it is exceptionally hard, and perhaps adding some good quality soil.

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February
22

Determining Home Value - Laffey Real Estate

At Laffey Real Estate, our real estate agents work hard to get you to closing quickly and easily. If you're getting ready to sell your home, one of the most important parts of that process is also one of the earliest: Setting an asking price. What does it really mean if a home is "priced to sell?" It means you are getting the best deal possible aligned with your local market – and thus, attracting highly qualified buyers.

Ideally, a home is on the market for 30 days or less. Warning lights flash as it climbs toward 60 days. Pricing a property correctly is essential to that timeframe. It protects you against leaving money on the table but also against the wasted time and aggravation of a listing that lingers. If a home cannot be sold in 90 days, it often has to be relisted later. This spells disaster for sellers!

It's fair to ask: How does a real estate agent price a home?

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November
16

Home Inspection Hints - Laffey Real Estate

If you've got a home inspection coming up, it's completely normal to feel a bit nervous. After all, nobody enjoys having strangers poke and prod around their home, looking for problems. Even if you think you know your home inside and out, you never know what they might find. 

Our real estate agents talk to nervous sellers about this all the time. The best advice they give is to remain calm and make sure you're prepared. This will give you the best chance of having a successful inspection. Here are a few things you'll want to consider doing.

  1. Decide How to Deal with Known Issues
    If you're aware of your home's problems, you cannot conceal them from the potential buyer. You'll need to decide whether you want to fix them before your inspection or disclose them. Your real estate agent can help you weigh the pros and cons and make a decision. It's also a good idea to have a game plan for how you'll handle any additional issues that may come up during your inspection.

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October
19

Multiple Offers - Sell a Home - Laffey Real Estate

While it's true that two offers are better than none, that doesn't make it any easier to make the right decision. There are many factors to consider, and you will want to weigh each offer carefully as you decide which one to accept. Our real estate agents understand the challenges in front of you and recommend the following to help guide you to the right choice.

Price Vs Terms

This is only part of the equation you need to consider. If it's an all-cash offer that comes in at or above your asking price, it's an easy decision to make. In fact, most sellers will accept this offer without a second thought. While a generous offer is certain to catch your attention, the bottom line is that you should always pay close attention to the offer's terms and conditions. For example, suppose a high bid is contingent on the buyer selling another property or securing financing. In that case, it can be riskier than accepting a lower offer with no strings attached from a buyer with secured financing.

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September
28

Sell a Home - Square Footage - Laffey Real Estate

Of all the home design trends that can shape your effort to buy or sell a home, house size is one of the most inflexible. You can remove crown molding or install a kitchen island, but adding or removing square footage is a serious undertaking. However, if you have a larger home, our real estate agents would like to talk with you, as after the tiny home trend, big homes are back in a big way. 

Home trends can lean toward greater square footage for a number of reasons, including suburban areas increasing in popularity and technological advances making large homes easier to maintain. But in 2020, the lockdowns and quarantines have left some homebuyers feeling cramped in homes that now must be ready to accommodate multiple functions. Millennials have expressed significant interest in larger homes and are moving out of apartments and starter homes for something ready to accommodate their next steps. Help potential homebuyers see their future in your home by staging and showing the best uses for the space you have.

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August
19

Laffey Real Estate, a leading residential real estate broker on Long Island, launched their Virtual Showing Platform in early April to much acclaim.  The demand for virtual viewings is still strong.  Visit Laffey.com/OpenHouse page to participate.  Interested buyers can find homes to preview every Wednesday from noon to 1:00 pm via Facebook Premier and Laffey.com. 

This is simple and safe home showings.  Go to Laffey.com/OpenHouse page.  Choose the property.  Click on the Facebook Live button under the listing address.  The open houses are scheduled in advance so the date and time is shown on the listing page as well.  Visitors will be notified when they are registered and will receive a notification that their Virtual Open House is beginning.  It is easy to explore open houses from a desktop, laptop and smart device.   

The market is very robust.  Nationwide, there was a 20.7 percent increase in existing-home sales — which includes single-family homes, townhomes, condominiums, and co-ops — between May and June of this year, according to the National Association of Realtors. 

On Long Island, the number of pending sales spiked by 60.6% in Nassau County and by 55.6% in Suffolk last month, compared with a year earlier, OneKey MLS, the multiple listing service that includes Long Island, reported Thursday.

Prices increased in both counties. In Nassau, closed sale prices ticked up 1.1% annually, to a median $551,250, and pending sale prices rose by 6.4%, to a median $580,000. Suffolk County median closed sale prices jumped by 5.8% to $439,000 and pending sale prices rose by 8.4% to $450,000, the listing service reported.

In July 2020, the median list price of single family homes in Queens County, NY was $750K, and media sale price was $650,000; condos median list price was $638,000 and media sold was $530,000. Homes in Queens County, NY sold for 3.5% below asking price on average in July 2020

Combined with record-low interest rates and high rents, City dwellers are adding another element to the frenzied pace of available home buyers. The average interest rate was 2.96% last week, down 0.64 percentage points from a year ago, mortgage giant Freddie Mac reported Thursday.

"This method of engaging our customers have proven fruitful for everyone", explained Donnamarie Chaimanis, President Laffey Real Estate.  "With Zoom, WhatsApp, Google Meets live streaming and showing appointments, the overwhelming number of buyers coming to our website requesting virtual showings and meetings has been awe-inspiring." 

Since mid-April, during the height of the pandemic and beyond, Laffey Real Estate débuted more than 500 Virtual Open Houses reaching thousands of potential buyers across Laffey.com, Agent Websites and Facebook. 

July
21

Laffey Real Estate is proud to be featured in the July 2020 Delta Media Group's industry publication, Real Estate Marketing and Technology Magazine, titled In A Town Full of Apples, Be the Orange. How Long Island's Laffey Real Estate Stands Out from the Competition

An orange you might say?  Well, frankly, yes!  In terms of standing out, the metaphor works.  Laffey Real Estate has made it their mission to be unique in both brand and business model.  

if this pandemic has taught us anything, as a brokerage and as a society, it is that we have to learn to adapt.  And, adapt quickly!  Once the senior management team realized that the world as they knew it was coming to a screeching halt, they jumped in and, using Delta's Virtual Business Platform, began the training program that gave agents the tools to keep focused and help buyers and sellers once the world reset.

Laffey Real Estate is proud of the team that orchestrated the single most daunting responsibility in recent memory.  How could they maintain a safe environment for the agents and employees while keeping the doors open for the clients and customers?  Embracing the virtual platform was the answer.  Using Facebook Premiere, Zoom, Google Meet and a great technology partner, the months following the shutdown were certainly difficult but the Laffey Real Estate agents didn't miss out on being able to 'get in front of' their sellers and work with buyers and renters alike.

Kudos Team Laffey!  

 

Read the full article here -->  In a Town Full of Apples...

June
8

Home Features Buyers Want - Laffey Real Estate

Our real estate agents are here to help sellers in New York adapt to a challenging and uncertain time. The real estate market is just one of countless things changing fast as a result of COVID-19—but that doesn't mean you need to put off your sale.

Many buyers are still moving forward with their plans. Online open houses, digital home tours, and easier closings are just a few of the methods keeping sellers and buyers safer. That said, the amenities that buyers are looking for now have changed almost overnight.

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May
26

Online Listings - Laffey Real Estate

Online listings have long been a crucial element in selling a home since most buyers start their search for a property online, and your listing is the first chance to make them fall in love. With so many communities sheltering in place due to the COVID-19 outbreak, online listings have taken on even greater importance. Buyers are forced to shop from a distance, but that hasn't stopped them from wanting to find the right home! As our real estate agents can tell you, there are many reasons why your online house listing is even more important than ever before.

  • More Buyers Than Ever Start Their Search Online
    Even before COVID-19, buyers from nearly every age and demographic flocked to online listings when trying to find their dream home. Whether shopping from across town or across the country, online listings provide an easy way to form a solid first impression of a home ... and maybe even fall in love. Buyers can easily filter search results to hone in on exactly the type of home they want, making it even more likely that your home catches their eye if it matches their needs. If you want to maximize the market for your home and reach the largest number of potential buyers, then an online listing is a must.

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March
17

The world health community continues to monitor closely the emergence of the SARS-CoV-2 virus and the disease it causes, named "coronavirus disease 2019" (COVID-19). At this time, no one knows how severe this outbreak will be. Given this uncertainty, and the fact that the seasonal influenza (flu) virus is also widespread, we are taking proactive steps to address a number of business concerns.

First and foremost, we want to continue to maintain a safe workplace, encourage our valued community residents to utilize practices that protect the health of family members and friends. We also want to ensure the continuity of business operations.  To that end, the company has contracted with a professional cleaning service to perform an extensive two step deep cleaning.  Within the last 24 hours, all Laffey Real Estate offices have undergone this essential service.  While we cannot eradicate every germ, we are confident that this activity will help reduce the unintentional spread of the virus. 

We ask that everyone cooperate in taking steps to reduce the transmission of communicable diseases. 

We are reminding you of the following:

  • Stay home when you are sick.
  • Wash your hands frequently with warm, soapy water for at least 20 seconds.
  • Cover your mouth with tissues whenever you sneeze, and discard used tissues in the trash.
  • Avoid people who are sick with respiratory symptoms.
  • Clean frequently touched surfaces.

Of note, our senior management team has made a collective, albeit difficult, decision to temporarily close our branch locations in an effort to protect our employees, agents and of course the members of the communities we serve.  To that end, we have instructed our IT department to install remote software on all essential office personnel computers so as to continue with the business at hand. 

Currently, Open Houses are being scheduled at the behest of the Seller.  However, company initiated meetings where close proximity may put someone in danger of contracting the virus have been postponed. 

We are moving to a virtual platform to remotely schedule Closings, Lease Signings and other events deemed time sensitive or essential.  We are heeding the instructions from the CDC and other health care experts, taking every step possible to reduce the spread of COVID-19.

We know this is a difficult time.  Be mindful of the elderly and those with pulmonary or compromised health situations.  Check in (by phone) on older neighbors, family members and friends.  Use your common sense and discretion as you go about your everyday life. 

Laffey Real Estates wishes you safety and health. 

March
9

Stand-Out Spring Home Listing - Laffey Real Estate

Springtime is almost here and that means prime real estate season is right around the corner. If you're thinking about selling your home, you're in good company. Our real estate agents are already working with many sellers who are preparing to list their homes in the coming months.

Want to make sure your house stands out from the crowd? You'll need to put in a bit of extra effort. Start with these six tips. 

  1. Update Your Curb Appeal
    After a long, hard winter the outside of your home is sure to need a bit of TLC. Make sure you put your best foot forward by sprucing up your landscaping and adding some extra touches to make your outdoor space more appealing. This includes:

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March
2

Open House - Sell a Home - Laffey Real Estate

Will an open house sell my home? This question is one of the most common that our real estate agents field from clients. As with many questions, the answer isn't always "yes" or "no." Often, the value of an open house depends on market conditions and location. Thus, it is essential to work closely with your real estate agent to determine the best way to leverage an open house to achieve the sale you desire.

Open Houses Generate Interest (& Potentially Higher Profit)

The primary benefit of an open house is that it generates interest in your home. Like a beacon in the night, it attracts prospective buyers and real estate agents. It is a quick way to grow the pool of interested buyers and spread the word that your home is available for sale. While it may not seem beneficial on the surface, the fact is that real estate agents who attend open houses are doing so in the search for the perfect property for their clients. For each real estate agent who visits your home, they may recommend your home to 5, 10, or 20 clients eager to make an offer on your property.

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January
27

Open House Prep - Laffey Real Estate

Preparing your home for an open house can be overwhelming, but with a little planning and a lot of elbow grease, it's not so bad. Our real estate agents have helped many clients successfully stage their homes for viewing. Here they share some tips about prepping some often overlooked spaces that will wow buyers with the right look.

  • Laundry Room
    It's easy to forget about one of the most utilitarian rooms in the house. After all, who loves spending time doing laundry? Believe it or not, lots of people. A clean, organized laundry room with space to stash products and fold clothing is a major draw for buyers. Putting a fresh coat of paint on the walls, giving it a thorough cleaning, and placing detergent and clothes on shelves and in bins will make your laundry room shine.

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December
9

Living Room Staging - Laffey Real Estate

Our real estate agents often get asked for their best tips to help sell a home. Staging a home to sell is an important step, and one that will pay off in the end. If you have to stage one room in your home make that your living room. It's normally one of the first things people see when they enter the home, so it's your chance to make a great first impression.

  • Get rid of the extra stuff. This should be going on throughout your home. In the living room remove extra, unmatching, or furniture that is the wrong size for the room. Rearrange what's left or replace with something more appropriate. Remove and store collectibles, family photos, and any extreme décor choices. Reducing the amount of stuff in a room immediately looks better, allows more light to shine, and helps buyers imagine how their own stuff will look in the room.

  • Patch and Paint. You should already have been at least thinking about repainting everywhere, but if not, do the living room before you stage it.  Fresh paint will make the room cleaner and brighter, a must for staging success.

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November
1

Agents Take Their Role in Helping Senior Community Very Seriously

Oyster Bay, NY   – Marianne Conroy and Regina Ciardullo, North Shore Realtors with the Laffey Real Estate Brookville Office were recognized for their contributions at the 2019 Senior Expo Event held on October 11, 2019 at the Glen Cove YMCA. 

Both Realtors were part of a discussion panel of professionals offering their guidance and expertise on subjects like downsizing, living alternatives, healthy living, and financial planning.  The theme at their booth was Senior Concierge Moving in Today's Real Estate market. 

In the past ten years, the number of New Yorkers ages 65 and over increased by 26 percent, making up a larger share of the state's population than ever before.  There are now more residents aged 65 and older in New York State—3.2 million—than the entire population of 21 states. Today, nearly one in six New Yorkers is 65 and above (16 percent).   These statistics make a solid case for focusing on the needs of the 65+ community as they remain a significant part of the fabric of the North Shore with solid purchasing power and influence on household decisions in today's multi-generational households.

"We found that this expo gave us the opportunity to provide a solid frame of reference for community members to learn more about their own personal moving options," explained Regina Ciardullo.  "We were encouraged when many of the visitors we spoke to were eagerly engaged upon hearing the ways Regina and I are able to easily orchestrate the entire home selling process", offered Marianne Conroy.  "Most visitors wanted to know if we could provide assistance in how to handle minor repairs, prepping for sale, determining their home's market value and alternative living arrangements", added Ciardullo. With more than 200 people in attendance, the opportunity to meet and greet members of the North Shore community was most gratifying for both experienced real estate professionals.

Visitors were treated to good bags filled with coupon books for local deals.  Guest speakers included a who's who of notable public figures including Nassau County Executive Laura Curran, Glen Cove May Timothy Tenke and Assemblyman Charles D. Lavine. 

October
28

Inheriting a House - Laffey Real Estate

Inheriting a house often happens quickly and by surprise. You realize it will happen eventually, but many people are still unprepared when it does. Our real estate agents have worked with many people in this situation, and while it may be emotionally difficult, successfully navigating these circumstances is possible.

First Steps

Contact the homeowner's insurance and utilities to make any changes needed to continue coverage and service. While you may not want to pay utility bills for a house that isn't occupied, turning them off isn't practical. If you or others will be spending time in the house cleaning out personal belongings or making repairs, you will need electricity and water. During heating season, gas will need to stay on to prevent possible damage from frozen pipes. You'll also need the utilities on for a house inspection. You can discontinue anything that isn't essential such as TV, internet and phone services.

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August
29

Greenvale, NY  (August 29, 2019)  – Laffey Real Estate is pleased to announce the sale of the late Oleg Cassini's sprawling 43 acre estate in Oyster Bay Cove.  This is the highest recorded price for a home in Nassau County year to date 2019. Located at 313 McCouns in Oyster Bay Cove, the estate sold for $9,035,000 million in less than 260 days.  Philip C. Laffey and Mark T. Laffey, Broker Owners, handled both sides of the transaction.  . 

"We have listed some amazing properties but this one was truly remarkable," explained Philip Laffey.  "The history and celebrity of Cassini and his impact on the fashion world was found throughout the estate.  Of course, the property itself really captivated the uniqueness and opulence of the Gold Coast age."  According to a 1918 piece in Architecture Magazine, John Chandler Moore, Chairman of Tiffany & Company c. 1915 built the Oyster Bay Cove property that bears his name.  'Moorelands' was designed by architect, Charles Berg, in the Italian Renaissance style of the day. 

Purchased by Oleg Cassini, the late designer lived there until his death in 2006.  The estate remains a pristine reminder of early 1900s affluence and social standing. A testament to superb construction standards, the main residence was one of the few remaining inhabited Gold Coast estates. 

Surrounded by private estates, the natural deciduous and coniferous plantings that border the hilly property provide ample sound and privacy buffers.  Year round views of Oyster Bay Harbor add to the tranquility of the visual landscape.  The winding tree-lined drive, flanked by canopy of mature deciduous trees and multi-hued hydrangeas, opens to the massive (appx) 12,000 sq ft. brick 14-bedroom, 8.5 Bath three level main house.  In addition to the resort like pool and cabana on the grounds, the property has a pond, tennis court, two barns, and a large Carriage House with 4 apartments encompassing 8 bedrooms, 5 baths and 4 kitchens.

Philip and Mark, co-owners of Laffey Real Estate, have a history of working with the affluent and celebrated sellers including the late Alan King's Estate on the bluff in Kings Point.  Their curated brand of marketing homes pales in comparison to the vast network of affluent buyers and investors of premier homes on the North Shore and beyond.

About Laffey Real Estate

Laffey Real Estate is one of the largest privately held independent family-owned residential real estate firms on Long Island with a network of over 500 agents in 13 offices throughout Nassau, Western Suffolk and Queens Counties. Their global partnership with Leading Real Estate Companies of the World®, Luxury Portfolio® and Who's Who In Luxury Real Estate® extends their reach to more than 70 countries worldwide. The firm is a full-service provider offering expertise in sales, rentals, relocation, mortgage, new development marketing, mortgage and title insurance to the Long Island marketplace. Their pioneering sales management platforms, worldwide brand identity and industry-leading training curriculum embody best in class standards throughout the industry. Consumers trust in Laffey Real Estate name to represent their home buying and selling interests locally and globally. 

Consistently ranked by the two of the industry's leading consulting and research firms, REALTrends and T3 Sixty, Laffey Real Estate has an exceptional record of success proudly recognized in the largest independent brokers, total sales volume, largest brokers nationwide and network partner Leading RE affiliates. 

Media Contact:  Cathy M. Poturny  Laffey Real Estate  516.626.1500 x390  cpoturny@laffeyre.com

August
26

Reasons Your Home May Not Sell
It's a worst-case scenario for a home seller. You put your home up for sale and then…nothing. It's frustrating to need to sell your home and not get the kind of offers you want. Or worse yet there's no real interest from buyers at all. You don't have to leave things to chance. Our real estate agents have helped lots of sellers and seen a lot. Here are some of the reasons your home might not be selling.

  1. The price isn't right. There are several reasons the price might be too high. Your home may be priced similarly to others on your street, but if it is smaller, has fewer amenities or needs some work you won't close the sale for the same price your neighbors did. Unfortunately, some agents will use artificially high prices to entice sellers to list with them.

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