Laffey Real Estate, a leading residential real estate broker on Long Island, launched their Virtual Showing Platform in early April to much acclaim. The demand for virtual viewings is still strong. Visit Laffey.com/OpenHouse page to participate. Interested buyers can find homes to preview every Wednesday from noon to 1:00 pm via Facebook Premier and Laffey.com.
This is simple and safe home showings. Go to Laffey.com/OpenHouse page. Choose the property. Click on the Facebook Live button under the listing address. The open houses are scheduled in advance so the date and time is shown on the listing page as well. Visitors will be notified when they are registered and will receive a notification that their Virtual Open House is beginning. It is easy to explore open houses from a desktop, laptop and smart device.
The market is very robust. Nationwide, there was a 20.7 percent increase in existing-home sales — which includes single-family homes, townhomes, condominiums, and co-ops — between May and June of this year, according to the National Association of Realtors.
On Long Island, the number of pending sales spiked by 60.6% in Nassau County and by 55.6% in Suffolk last month, compared with a year earlier, OneKey MLS, the multiple listing service that includes Long Island, reported Thursday.
Prices increased in both counties. In Nassau, closed sale prices ticked up 1.1% annually, to a median $551,250, and pending sale prices rose by 6.4%, to a median $580,000. Suffolk County median closed sale prices jumped by 5.8% to $439,000 and pending sale prices rose by 8.4% to $450,000, the listing service reported.
In July 2020, the median list price of single family homes in Queens County, NY was $750K, and media sale price was $650,000; condos median list price was $638,000 and media sold was $530,000. Homes in Queens County, NY sold for 3.5% below asking price on average in July 2020
Combined with record-low interest rates and high rents, City dwellers are adding another element to the frenzied pace of available home buyers. The average interest rate was 2.96% last week, down 0.64 percentage points from a year ago, mortgage giant Freddie Mac reported Thursday.
"This method of engaging our customers have proven fruitful for everyone", explained Donnamarie Chaimanis, President Laffey Real Estate. "With Zoom, WhatsApp, Google Meets live streaming and showing appointments, the overwhelming number of buyers coming to our website requesting virtual showings and meetings has been awe-inspiring."
Since mid-April, during the height of the pandemic and beyond, Laffey Real Estate débuted more than 500 Virtual Open Houses reaching thousands of potential buyers across Laffey.com, Agent Websites and Facebook.
Laffey Real Estate is proud to be featured in the July 2020 Delta Media Group's industry publication, Real Estate Marketing and Technology Magazine, titled In A Town Full of Apples, Be the Orange. How Long Island's Laffey Real Estate Stands Out from the Competition.
An orange you might say? Well, frankly, yes! In terms of standing out, the metaphor works. Laffey Real Estate has made it their mission to be unique in both brand and business model.
if this pandemic has taught us anything, as a brokerage and as a society, it is that we have to learn to adapt. And, adapt quickly! Once the senior management team realized that the world as they knew it was coming to a screeching halt, they jumped in and, using Delta's Virtual Business Platform, began the training program that gave agents the tools to keep focused and help buyers and sellers once the world reset.
Laffey Real Estate is proud of the team that orchestrated the single most daunting responsibility in recent memory. How could they maintain a safe environment for the agents and employees while keeping the doors open for the clients and customers? Embracing the virtual platform was the answer. Using Facebook Premiere, Zoom, Google Meet and a great technology partner, the months following the shutdown were certainly difficult but the Laffey Real Estate agents didn't miss out on being able to 'get in front of' their sellers and work with buyers and renters alike.
Kudos Team Laffey!
Read the full article here --> In a Town Full of Apples...
Are you looking for a way to skip a few trips to the grocery store and enjoy one night without a sink full of dishes? Then let these Long Island restaurants and cafes keep your family fed throughout the week. Our real estate agents have identified six restaurants around Nassau, Suffolk, and Queens Counties that offer convenient take-out and delivery options.
The world health community continues to monitor closely the emergence of the SARS-CoV-2 virus and the disease it causes, named "coronavirus disease 2019" (COVID-19). At this time, no one knows how severe this outbreak will be. Given this uncertainty, and the fact that the seasonal influenza (flu) virus is also widespread, we are taking proactive steps to address a number of business concerns.
First and foremost, we want to continue to maintain a safe workplace, encourage our valued community residents to utilize practices that protect the health of family members and friends. We also want to ensure the continuity of business operations. To that end, the company has contracted with a professional cleaning service to perform an extensive two step deep cleaning. Within the last 24 hours, all Laffey Real Estate offices have undergone this essential service. While we cannot eradicate every germ, we are confident that this activity will help reduce the unintentional spread of the virus.
We ask that everyone cooperate in taking steps to reduce the transmission of communicable diseases.
We are reminding you of the following:
Of note, our senior management team has made a collective, albeit difficult, decision to temporarily close our branch locations in an effort to protect our employees, agents and of course the members of the communities we serve. To that end, we have instructed our IT department to install remote software on all essential office personnel computers so as to continue with the business at hand.
Currently, Open Houses are being scheduled at the behest of the Seller. However, company initiated meetings where close proximity may put someone in danger of contracting the virus have been postponed.
We are moving to a virtual platform to remotely schedule Closings, Lease Signings and other events deemed time sensitive or essential. We are heeding the instructions from the CDC and other health care experts, taking every step possible to reduce the spread of COVID-19.
We know this is a difficult time. Be mindful of the elderly and those with pulmonary or compromised health situations. Check in (by phone) on older neighbors, family members and friends. Use your common sense and discretion as you go about your everyday life.
Laffey Real Estates wishes you safety and health.
New Realtors Are Welcomed
Greenvale, NY – Laffey Real Estate, a leading residential real estate broker on Long Island recognized the last class of 2019 with a formal graduation ceremony and luncheon at their corporate headquarters.
The Laffey Training Academy is the firm's flagship educational resource for real estate agents joining the firm. There is an extensive syllabus ranging from how to properly present offers, identifying personality types, utilizing the agent based lead management system, personal branding techniques, marketing tools and much more.
On hand to present the certificates was Philip Laffey, Broker Owner, and Bettie Meinel, Director of Career Development. In addressing the group, Philip commended the newest graduates on the completion of the immersive training program. "All of you in this room today have the opportunity to succeed. It takes perseverance and hard work but the rewards are quite substantial." He added that "this class was one of our most impressive. In doing a quick review, we found that there was already some very encouraging listing activity including a new to market, under contracts and a few offers. That is truly stellar."
Combined with the award winning Leading Real Estate Companies of the World® Certificate programs and the vast knowledge of the course instructors and corporate trainers, Laffey Realtors enter the market fully prepared.
Academy attendees benefit greatly from the collective knowledge of the energetic trainers comprised of senior leaders in the firm. These mentoring and coaching relationships extend past graduation day and into the daily lives of manager and agent.
The management team wishes all 2019 Training Academy graduates a successful 2020.
Pictured from left to right:
Back Row: Philip Laffey, Manny Rodriquez, Eliott Willis, John Bekiaris, Serge Siena, Sandeep Kumar, Jesse Raspler, Josh Kerben, Robert Strohl, Richard Weiss
Middle Row: Bettie Meinel, Regina Williams, Alyssa Bonilla, Paula Kyriacos, Melissa Roger, Melody Richman, Jacqueline Clancy, Mohammed Khan, Frank Castelli, Pauline Conti, Linda Michael
Third row: Cathy M. Poturny, Neshrita Shrestha, KumKum Majumdar, Diane Leyden
Guest Speakers Address Benefits of Merger with Hudson Gateway & MLSLI
Brookville, NY (October xx, 2019) –The 2019 Laffey Real Estate Summit celebrated their top producers with a Halloween-themed conference at the popular event venue, deSeversky Mansion. Over 150 of the firm's Realtors joined in the spirit of the celebration by coming in costume. Prizes were awarded for best costume and most creative centerpiece.
The Summit is a companywide awards event recognizing individual agent success. The ceremony acknowledged realtors in six separate categories including the top producer in an Office, Luxury Sale, and within the County in addition to Rookie (under one year in business) and Shining Star. The award winners are as follows:
Top Producers Second Quarter & Third Quarter award winners are:Kerri Potestio, Kay Kwak, Ira Gross, Tim Lau, Michelle Cohen, Louie Remigo, Vivi Rosen, Janet Kashani, Janet Berookhim, Katy Anastasio, Somnath Ghosh, Eugene Gong, Carol Chang, James Gavin, Ann Marie Macdonald, Michael Maloney, Hemant Shah, Marcella Zack, Nelly Menendez, Christina Carter, Kathleen Myers, Wesley Shands
Top Luxury Sales recognized:
Rosemary Barrett and Brian Barrett, 26 The Terrace, Manhasset
Paula Handler, 42 Central Drive, Manhasset
Angela Chaman, 35 Longfellow, Great Neck
James Gavin, 16A Forest Drive, Sands Point
Janet Berookhim, 31 Rock Hollow Road, Manhasset
Irene Sarraf and Maria Dilmanian, 36 Martin Ct, Kings Point
Top County Sales recognized:
Yanko Pena, Elizabeth Rizzo, Diurny Rizzo (Queens), 96-04 Northern Blvd., Corona
Frank Foronjy (Suffolk), 10 Mallard Lane, Remsenberg
Neil Gortler (Nassau) 252-42 Brattle Avenue, Little Neck
Shining Star Award: Michael Maloney, Licensed Real Estate Salesperson in the New Hyde Park Office has been a rising star in the firm. His grasp of social media, technology, and more important, the unique ability to connect with his audience both on line and in person has skyrocketed his sales.
Rookie of the Year Award: Louie Remigio, Licensed Real Estate Salesperson in the Little Neck Office has been with the company for under a year. He has adopted many of the tools and resources needed to become a top producing realtor and the firm applauds his drive and determination.
The Quarterly Summit is also a forum to provide an enhanced education platform for all agents at the firm. The company regularly brings in renowned experts and trainers from all parts of the country to share their knowledge. The firm acknowledges and appreciates their attendance and participation at our event.
Dana Nowick, Marketing Manager MLS was back to reacquaint the audience with powerful marketing tools and data mining from Remine, RPR and Homesnap. In addition, Realtors were especially honored to hear from Tessa Hultz, newly appointed CEO Long Island Board of Realtors. Hultz spoke enthusiastically about the importance of the realtors' voice as members of the community and as homeowners.
The firm congratulates all award winners, costumed agents and guest speakers. Pictured L to R: Costume Contest Winners; Centerpiece Winner; #FollowTheOrange Socks; Dana Nowick; Tessa Hultz
The much anticipated 2019 Real Trends 500 and T3 Sixty's Mega 1000 annual real estate industry rankings reports has been released online. Laffey Real Estate, once again, has ranked among the nation's leading residential brokerages nationwide. Both firm's are trusted sources for ranking the performance of residential real estate companies.
REAL Trends, in its 32nd year, showed that the nation's leading realty firms outperformed the market with data from 1,757 firms, a record number, who qualified this year. All data requires independent verification and REAL Trends is considered The Trusted Source for information about performance of the firms in the report.
T3 Sixty, a newcomer to the industry ranking platform, released their second annual comprehensive brokerage and franchise report with the Mega 1000. T3 Sixty uses sales volume as its lead ranking criteria as a benchmark of a company's overall strength. Placing in the top 50% of the list, Laffey Real Estate ranks among the region's best residential real estate independent brokerages.
"Without the best data available, assumptions and decisions are flawed before they're even made," said T3 Sixty CEO Stefan Swanepoel. "The Mega 1000 is committed to provide the most accurate and complete information possible," Swanepoel added.
Among Top Leading Real Estate Companies of the World affiliates, Laffey Real Estate placed an impressive 111th with 13 offices in three counties. Supporting the independent brokerage model, the firm placed at 186th among the nation's Largest Independent Brokerages and also placed in the top 500 in Total Sales Volume with $632 Million in residential home sales transactions.
"Statistically speaking, we are exceeding pleased with our placement in the rankings", explained Philip C. Laffey, Principal, Broker/Owner. "However, we are more cognizant of the fact that every one of these closed transactions represents real people who have put their faith in our firm to represent them during one of the most important decisions they will ever make."
About REAL Trends
REAL Trends has been The Trusted Source of news, analysis, and information on the residential brokerage industry since 1987. We are a privately-held publishing, consulting and communications company based in Castle Rock, Colorado. Residential real estate leaders look to us for timely and trusted information and analysis through our monthly newsletter, news updates, conferences and publications.
About T3 Sixty
Exclusively serving the residential real estate brokerage industry, T3 Sixty provides real estate CEOs, business leaders, association and MLS executives, brokers and high-performance teams the knowledge, best practices and support to grow their businesses. The company does this through management consulting, training and in-depth research and quality publications, such as its hallmark Swanepoel Trends Report, an annual analysis of the top trends shaping the industry for the next 18 to 24 months. The firm's consulting divisions include brokerage, technology, mergers and acquisitions, and associations and MLSs. Find out more here.
About Laffey Real Estate
Laffey Real Estate is one of the largest privately held independent family-owned residential real estate firms on Long Island with a network of over 500 agents in 13 offices throughout Nassau, Western Suffolk and Queens Counties. Their global partnership with Leading Real Estate Companies of the World®, Luxury Portfolio® and Who's Who In Luxury Real Estate® extends their reach to more than 70 countries worldwide. The firm is a full-service provider offering expertise in sales, rentals, relocation, mortgage, new development marketing, mortgage and title insurance to the Long Island marketplace. Their pioneering sales management platforms, worldwide brand identity and industry-leading training curriculum embody best in class standards throughout the industry. Consumers trust in Laffey Real Estate name to represent their home buying and selling interests locally and globally. Consistently ranked by the two of the industry's leading consulting and research firms, Laffey Real Estate has an exceptional record of success. With over $645 Million in Sales in 2018 and 936 total transactions, REALTrends 500 placed the firm at #186 among the largest independent brokerages, #475 in total sales volume and # 111 among Leading RE affiliates nationwide. T3 Sixty's Mega 1000 Report placed the firm at #504 among the nation's largest brokerages in the country.