Agent Spotlight

New Realtors Are Welcomed

Greenvale, NY – Laffey Real Estate, a leading residential real estate broker on Long Island recognized the last class of 2019 with a formal graduation ceremony and luncheon at their corporate headquarters. 

The Laffey Training Academy is the firm's flagship educational resource for real estate agents joining the firm.  There is an extensive syllabus ranging from how to properly present offers, identifying personality types, utilizing the agent based lead management system, personal branding techniques, marketing tools and much more. 

On hand to present the certificates was Philip Laffey, Broker Owner, and Bettie Meinel, Director of Career Development.  In addressing the group, Philip commended the newest graduates on the completion of the immersive training program.  "All of you in this room today have the opportunity to succeed.  It takes perseverance and hard work but the rewards are quite substantial."  He added that "this class was one of our most impressive.  In doing a quick review, we found that there was already some very encouraging listing activity including a new to market, under contracts and a few offers.  That is truly stellar." 

Combined with the award winning Leading Real Estate Companies of the World^® Certificate programs and the vast knowledge of the course instructors and corporate trainers, Laffey Realtors enter the market fully prepared.  

Academy attendees benefit greatly from the collective knowledge of the energetic trainers comprised of senior leaders in the firm.  These mentoring and coaching relationships extend past graduation day and into the daily lives of manager and agent. 

The management team wishes all 2019 Training Academy graduates a successful 2020. 

Pictured from left to right:

Back Row: Philip Laffey, Manny Rodriquez, Eliott Willis, John Bekiaris, Serge Siena, Sandeep Kumar, Jesse Raspler, Josh Kerben, Robert Strohl, Richard Weiss

Middle Row:  Bettie Meinel, Regina Williams, Alyssa Bonilla, Paula Kyriacos, Melissa Roger, Melody Richman, Jacqueline Clancy, Mohammed Khan, Frank Castelli, Pauline Conti, Linda Michael

Third row:  Cathy M. Poturny, Neshrita Shrestha, KumKum Majumdar, Diane Leyden

Realtors and Brokers Employ Humor to Standout

Greenvale, NY  (October xx, 2019)  –Laffey Real Estate, a leading residential broker on Long Island, recognized the winners of the their annual Video Contest at the firm's Company Summit.  Entrants were judged based on creativity, use of the #FollowTheOrange hashtag and incorporating the orange ball in a self-directed video.  Receiving an overwhelming number of video submissions, the judges were impressed with the originality and humor of agents and network partner outside brokers within the Leading RE network. 

After extensive deliberation and many views, the panel comprised of Allison Mulhall, Executive Director Corporate Services and Relocation Division, Philip C. Laffey, Broker Owner Laffey Real Estate, Ronald Lopez, EVP Digital Marketing and Cathy M Poturny SVP Marketing Director, chose the contest winners.

Agent based Video Winner
Rita O'Leary, Licensed Real Estate Salesperson, Port Washington Office won based on the resourceful combination of integrating Port Washington's local attractions, rhyming verses and a touch of humor.  View Rita's video by clicking on the link here à  Rita O'Leary's Winning Video.

Network Partner Winner
Curasi Realty, Inc.,  a Montgomery NY brokerage and network partner with Leading Real Estate Companies of the World won the 2019 Broker Video Contest #FollowTheOrange.  The Curasi team took the term 'follow the bouncing ball' quite literally with their rendition of #FollowTheOrange to Orange County.  Kudos to the crew at Curasi Realty for their ingenious and witty video.  Watch it here à  Curasi Real Estate Winning Video

Allison and the rest of the Laffey Real Estate management team thank all of the agents and outside brokers who submitted videos for consideration.  

Laffey Real Estate is pleased to announce that Irene Sarraf, Licensed Associate Real Estate Broker in the Great Neck Office, represented the buyer of acclaimed 'Villa Verdi',  the 8,600 sq ft waterfront estate on Gatsby Lane for a record $9.6 million.  This represents the highest priced residential home sale in Nassau County for all of the year 2018 as per MLS data. 

Situated on the northeast side of the Kings Point peninsula, Villa Verdi's captivating views of the Long Island Sound remains nature's opulent canvas.   This prominent estate surrounded by a copse of lush landscaped greenery and architectural excellence sits atop the raised bluff showcasing the expanse of outdoor entertaining and luxurious lifestyle.  With 14 rooms including a Grand Ballroom, Formal Dining Room and Master Suite, the craftsmanship is evident in the superb millwork and finest masonry. 

Most notable, this sale represents the highest priced residential property sold in Nassau County in 2018.  Alone this is perhaps not as remarkable as it sounds  But consider that Kings Point, a mainstay for luxury large property estates, is located on the legendary shoreline of the Gold Coast of Nassau County, Long Island.  Therefore, the record sale is most notable as the Gatsby Lane estate sits amongst the sprawling privet hedged homes of Sands Point, Old Westbury, Muttontown, Mill Neck and a host of distinguished private enclaves.  These are all similar types of exclusive residences with comparable acreage, square footage, amenities and price points.

For the year ending 2018, there were 12 properties that sold for $5 Million or greater.  For the 12 months ending 2017, there were 11 properties that sold for over $5 Million.  In fact, at the time of this writing, the Kings Point residence remains the top sale residential property sold through January 2019. 

Sarraf, a veteran in the Gold Coast real estate market, closed 27 transactions totaling over $23 Million in 2018.  As a consistent top producer at Laffey Real Estate, Sarraf continues to embody the best in her peer group.