Date Archives: April 16th, 2019

LeadingRE recognizes firm for Outstanding Marketing Designs

Greenvale, NY - Laffey Real Estate, Long Island's premier family owned residential real estate brokerage, is proud to accept the recognition of their marketing team's creative talent at the Leading Real Estate Companies of the World.  The invitation-only global community of more than 565 independent real estate firms gala event took place in late February at the Wynn Las Vegas.  

Award-winning entries were chosen based on excellence in creativity, quality and overall presentation and effectiveness.  The firm was proud to accept their Honorable Mention in a field packed with talented successful brokerages.  Laffey Real Estate received the Honorable Mention recognition for Consumer Materials Category, based on originality in consumer materials, interactive media and video.

 "Our creative marketing team does an outstanding job of promoting the corporate brand seamlessly into the agent's personal advertising strategy without overshadowing the realtor's individuality," said Mark T. Laffey, Broker/Owner, Laffey Real Estate.  "In a world full of apples, we are outstanding oranges."

"Successful marketing combines compelling content, creative design and strategic delivery," said LeadingRE President/CEO Paul Boomsma.  "The winners of our marketing contest understand how to blend these elements to deliver materials and campaigns that engage consumers, while highlighting the distinctive character of their companies." 

Laffey Real Estate is pleased to announce that Irene Sarraf, Licensed Associate Real Estate Broker in the Great Neck Office, represented the buyer of acclaimed 'Villa Verdi',  the 8,600 sq ft waterfront estate on Gatsby Lane for a record $9.6 million.  This represents the highest priced residential home sale in Nassau County for all of the year 2018 as per MLS data. 

Situated on the northeast side of the Kings Point peninsula, Villa Verdi's captivating views of the Long Island Sound remains nature's opulent canvas.   This prominent estate surrounded by a copse of lush landscaped greenery and architectural excellence sits atop the raised bluff showcasing the expanse of outdoor entertaining and luxurious lifestyle.  With 14 rooms including a Grand Ballroom, Formal Dining Room and Master Suite, the craftsmanship is evident in the superb millwork and finest masonry. 

Most notable, this sale represents the highest priced residential property sold in Nassau County in 2018.  Alone this is perhaps not as remarkable as it sounds  But consider that Kings Point, a mainstay for luxury large property estates, is located on the legendary shoreline of the Gold Coast of Nassau County, Long Island.  Therefore, the record sale is most notable as the Gatsby Lane estate sits amongst the sprawling privet hedged homes of Sands Point, Old Westbury, Muttontown, Mill Neck and a host of distinguished private enclaves.  These are all similar types of exclusive residences with comparable acreage, square footage, amenities and price points.

For the year ending 2018, there were 12 properties that sold for $5 Million or greater.  For the 12 months ending 2017, there were 11 properties that sold for over $5 Million.  In fact, at the time of this writing, the Kings Point residence remains the top sale residential property sold through January 2019. 

Sarraf, a veteran in the Gold Coast real estate market, closed 27 transactions totaling over $23 Million in 2018.  As a consistent top producer at Laffey Real Estate, Sarraf continues to embody the best in her peer group.