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Laffey Knows Long Island Living Home

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November
6

Guest Speakers Address Benefits of Merger with Hudson Gateway & MLSLI

Brookville, NY  (October xx, 2019)  –The 2019 Laffey Real Estate Summit celebrated their top producers with a Halloween-themed conference at the popular event venue, deSeversky Mansion.  Over 150 of the firm's Realtors joined in the spirit of the celebration by coming in costume.  Prizes were awarded for best costume and most creative centerpiece.

The Summit is a companywide awards event recognizing individual agent success.  The ceremony acknowledged realtors in six separate categories including the top producer in an Office, Luxury Sale, and within the County in addition to Rookie (under one year in business) and Shining Star.  The award winners are as follows:

Top Producers Second Quarter & Third Quarter award winners are:Kerri Potestio, Kay Kwak, Ira Gross, Tim Lau, Michelle Cohen, Louie Remigo, Vivi Rosen, Janet Kashani, Janet Berookhim, Katy Anastasio, Somnath Ghosh, Eugene Gong, Carol Chang, James Gavin, Ann Marie Macdonald, Michael Maloney, Hemant Shah, Marcella Zack, Nelly Menendez, Christina Carter, Kathleen Myers, Wesley Shands

Top Luxury Sales recognized:
Rosemary Barrett and Brian Barrett, 26 The Terrace, Manhasset
Paula Handler,  42 Central Drive, Manhasset
Angela Chaman, 35 Longfellow, Great Neck
James Gavin, 16A Forest Drive, Sands Point
Janet Berookhim, 31 Rock Hollow Road, Manhasset
Irene Sarraf and Maria Dilmanian, 36 Martin Ct, Kings Point

Top County Sales recognized:
Yanko Pena, Elizabeth Rizzo, Diurny Rizzo (Queens), 96-04 Northern Blvd., Corona
Frank Foronjy (Suffolk), 10 Mallard Lane, Remsenberg
Neil Gortler (Nassau) 252-42 Brattle Avenue, Little Neck

Shining Star Award:  Michael Maloney, Licensed Real Estate Salesperson in the New Hyde Park Office has been a rising star in the firm.  His grasp of social media, technology, and more important, the unique ability to connect with his audience both on line and in person has skyrocketed his sales. 

Rookie of the Year Award: Louie Remigio, Licensed Real Estate Salesperson in the Little Neck Office has been with the company for under a year.  He has adopted many of the tools and resources needed to become a top producing realtor and the firm applauds his drive and determination. 

The Quarterly Summit is also a forum to provide an enhanced education platform for all agents at the firm.  The company regularly brings in renowned experts and trainers from all parts of the country to share their knowledge.  The firm acknowledges and appreciates their attendance and participation at our event.

Dana Nowick, Marketing Manager MLS was back to reacquaint the audience with powerful marketing tools and data mining from Remine, RPR and Homesnap.  In addition, Realtors were especially honored to hear from Tessa Hultz, newly appointed CEO Long Island Board of Realtors.  Hultz spoke enthusiastically about the importance of the realtors' voice as members of the community and as homeowners.

The firm congratulates all award winners, costumed agents and guest speakers.  Pictured L to R:  Costume Contest Winners; Centerpiece Winner; #FollowTheOrange Socks;  Dana Nowick; Tessa Hultz

 

April
18

The much anticipated 2019 Real Trends 500 and T3 Sixty's Mega 1000 annual real estate industry rankings reports has been released online. Laffey Real Estate, once again, has ranked among the nation's leading residential brokerages nationwide.  Both firm's are trusted sources for ranking the performance of residential real estate companies. 

REAL Trends, in its 32nd year, showed that the nation's leading realty firms outperformed the market with data from 1,757 firms, a record number, who qualified this year.  All data requires independent verification and REAL Trends is considered The Trusted Source for information about performance of the firms in the report. 

T3 Sixty, a newcomer to the industry ranking platform, released their second annual comprehensive brokerage and franchise report with the Mega 1000. T3 Sixty uses sales volume as its lead ranking criteria as a benchmark of a company's overall strength.  Placing in the top 50% of the list, Laffey Real Estate ranks among the region's best residential real estate independent brokerages. 

"Without the best data available, assumptions and decisions are flawed before they're even made," said T3 Sixty CEO Stefan Swanepoel. "The Mega 1000 is committed to provide the most accurate and complete information possible," Swanepoel added.

Among Top Leading Real Estate Companies of the World affiliates, Laffey Real Estate placed an impressive 111th with 13 offices in three counties.  Supporting the independent brokerage model, the firm placed at 186th among the nation's Largest Independent Brokerages and also placed in the top 500 in Total Sales Volume with $632 Million in residential home sales transactions. 

 "Statistically speaking, we are exceeding pleased with our placement in the rankings", explained Philip C. Laffey, Principal, Broker/Owner.  "However, we are more cognizant of the fact that every one of these closed transactions represents real people who have put their faith in our firm to represent them during one of the most important decisions they will ever make."

About REAL Trends
REAL Trends has been The Trusted Source of news, analysis, and information on the residential brokerage industry since 1987. We are a privately-held publishing, consulting and communications company based in Castle Rock, Colorado. Residential real estate leaders look to us for timely and trusted information and analysis through our monthly newsletter, news updates, conferences and publications.

About T3 Sixty
Exclusively serving the residential real estate brokerage industry, T3 Sixty provides real estate CEOs, business leaders, association and MLS executives, brokers and high-performance teams the knowledge, best practices and support to grow their businesses. The company does this through management consulting, training and in-depth research and quality publications, such as its hallmark Swanepoel Trends Report, an annual analysis of the top trends shaping the industry for the next 18 to 24 months. The firm's consulting divisions include brokerage, technology, mergers and acquisitions, and associations and MLSs. Find out more here.

About Laffey Real Estate
Laffey Real Estate is one of the largest privately held independent family-owned residential real estate firms on Long Island with a network of over 500 agents in 13 offices throughout Nassau, Western Suffolk and Queens Counties. Their global partnership with Leading Real Estate Companies of the World®, Luxury Portfolio® and Who's Who In Luxury Real Estate® extends their reach to more than 70 countries worldwide. The firm is a full-service provider offering expertise in sales, rentals, relocation, mortgage, new development marketing, mortgage and title insurance to the Long Island marketplace. Their pioneering sales management platforms, worldwide brand identity and industry-leading training curriculum embody best in class standards throughout the industry. Consumers trust in Laffey Real Estate name to represent their home buying and selling interests locally and globally.  Consistently ranked by the two of the industry's leading consulting and research firms, Laffey Real Estate has an exceptional record of success.  With over $645 Million in Sales in 2018 and 936 total transactions, REALTrends 500 placed the firm at #186 among the largest independent brokerages, #475 in total sales volume and # 111 among Leading RE affiliates nationwide.  T3 Sixty's Mega 1000 Report placed the firm at #504 among the nation's largest brokerages in the country.  

April
16

LeadingRE recognizes firm for Outstanding Marketing Designs

Greenvale, NY - Laffey Real Estate, Long Island's premier family owned residential real estate brokerage, is proud to accept the recognition of their marketing team's creative talent at the Leading Real Estate Companies of the World.  The invitation-only global community of more than 565 independent real estate firms gala event took place in late February at the Wynn Las Vegas.  

Award-winning entries were chosen based on excellence in creativity, quality and overall presentation and effectiveness.  The firm was proud to accept their Honorable Mention in a field packed with talented successful brokerages.  Laffey Real Estate received the Honorable Mention recognition for Consumer Materials Category, based on originality in consumer materials, interactive media and video.

 "Our creative marketing team does an outstanding job of promoting the corporate brand seamlessly into the agent's personal advertising strategy without overshadowing the realtor's individuality," said Mark T. Laffey, Broker/Owner, Laffey Real Estate.  "In a world full of apples, we are outstanding oranges."

"Successful marketing combines compelling content, creative design and strategic delivery," said LeadingRE President/CEO Paul Boomsma.  "The winners of our marketing contest understand how to blend these elements to deliver materials and campaigns that engage consumers, while highlighting the distinctive character of their companies." 

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