Articles Tagged "Social Media"

The purpose of showing your home is to hook a buyer. You want the buyers to come through your house and be impressed - so impressed in fact, that they're ready to make an offer! You'll have one chance to make a great first impression on the potential buyers, so make sure to follow these five helpful tips to really make it count!

1. Focus on the outside. Make sure that you don't neglect the outside of your home. Curb appeal can make or break the odds of someone even bothering to get out of the car to come in. If they pull up and see a home with a lawn that obviously needs edging and has an unkempt flower bed, they're going to wonder what else hasn't been cared for properly. You want the outside of your home to be spotless. Clean the siding, the windows, and the doors. Make sure there are no dirt smudges, no cobwebs and that anything that needs painting has been spiffed up. 

1. Take yourself out of the house. That means that you want to take out all the personal stuff. Remove the family photos from the wall or tables. You want the home to look neutral so that the potential buyers can look at your house and picture it as themselves living there. Everything should be as neutral as possible in terms of personal items. 

1. Remove all the extra clutter you see at first glance. If you look around, it'll amaze you at how much stuff you've accumulated over the years. Some of it might very well be important, but that doesn't mean that your potential buyers should see it. When you have a lot of clutter, it shrinks the living space of the house. It makes it look and feel cramped and smaller. Many homeowners get something called house blindness. They've lived in the home for so long with the same clutter that they don't even really see it anymore. But a stranger will always notice. So clean out your house and make the space as big as possible.

1. If you have a pet, no one that walks through your house should be able to notice it exists. That means no cat litter box, no dog to jump on anyone, no food sitting around in a dish. Your home should not have any pet odors. Having a clean house that's odor free is a big selling point. You don't want to lose a possible deal just because they can smell your pet's presence or your pet makes a bad impression.

1. Stage your home! You can hire a professional or you can do it yourself. Stage your living areas in a way that shows off your home. You can rent furniture to make your home furnishings look good if you don't use a stager. Someone who knows how to stage a house knows how to play up the best features of your home and knows what to bring in or get rid of to make the entire house appeal to a buyer. 

First impressions are HUGE when showing you home to potential buyers, but by following the simple tips above you will be well on your way to making a great impression and, hopefully, receiving multiple offers!  (And if you are at all anxious about this important step, just reach out to a trusted real estate agent in your area who can help guide you through this process!)

Realtors and Brokers Employ Humor to Standout

Greenvale, NY  (October xx, 2019)  –Laffey Real Estate, a leading residential broker on Long Island, recognized the winners of the their annual Video Contest at the firm's Company Summit.  Entrants were judged based on creativity, use of the #FollowTheOrange hashtag and incorporating the orange ball in a self-directed video.  Receiving an overwhelming number of video submissions, the judges were impressed with the originality and humor of agents and network partner outside brokers within the Leading RE network. 

After extensive deliberation and many views, the panel comprised of Allison Mulhall, Executive Director Corporate Services and Relocation Division, Philip C. Laffey, Broker Owner Laffey Real Estate, Ronald Lopez, EVP Digital Marketing and Cathy M Poturny SVP Marketing Director, chose the contest winners.

Agent based Video Winner
Rita O'Leary, Licensed Real Estate Salesperson, Port Washington Office won based on the resourceful combination of integrating Port Washington's local attractions, rhyming verses and a touch of humor.  View Rita's video by clicking on the link here à  Rita O'Leary's Winning Video.

Network Partner Winner
Curasi Realty, Inc.,  a Montgomery NY brokerage and network partner with Leading Real Estate Companies of the World won the 2019 Broker Video Contest #FollowTheOrange.  The Curasi team took the term 'follow the bouncing ball' quite literally with their rendition of #FollowTheOrange to Orange County.  Kudos to the crew at Curasi Realty for their ingenious and witty video.  Watch it here à  Curasi Real Estate Winning Video

Allison and the rest of the Laffey Real Estate management team thank all of the agents and outside brokers who submitted videos for consideration.